Merchandising Infrastructure - Time for a Rethink

Merchandising Infrastructure - Time for a Rethink

You want to do ...what?

This was the reaction of senior management when, many moons ago, I presented my concept for a fashion parade at a major ‘centre in Perth’s southern suburbs. In the end they gave me my head and let me run amok with their shopping centre. We blacked out all of the skylights so we could use full theatre lighting. We installed a major sound system that surrounded the audience and we turned on a major theatrical event!

Every single show was standing room only.

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