It Comes Down to Soul

It Comes Down to Soul

Build it & They Will Come. ...or not

They design & then build the structures: the shopping centres, the retail stores etc. They fill them with counters, signs & stock. But they no longer give it a soul.

In fact, for decades, they have been systematically removing all trace of a soul in most of our retail centres and even in our C.B.D’s

With a very few exceptions (the Spring flower show in David Jones’ flagship store in Sydney for example) everything that gave our retail spaces a ‘feeling’ has been stripped away.

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Merchandising Infrastructure - Time for a Rethink

Merchandising Infrastructure - Time for a Rethink

You want to do ...what?

This was the reaction of senior management when, many moons ago, I presented my concept for a fashion parade at a major ‘centre in Perth’s southern suburbs. In the end they gave me my head and let me run amok with their shopping centre. We blacked out all of the skylights so we could use full theatre lighting. We installed a major sound system that surrounded the audience and we turned on a major theatrical event!

Every single show was standing room only.

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