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Retail Merchandising

It Comes Down to Soul

It Comes Down to Soul

Build it & They Will Come. ...or not

They design & then build the structures: the shopping centres, the retail stores etc. They fill them with counters, signs & stock. But they no longer give it a soul.

In fact, for decades, they have been systematically removing all trace of a soul in most of our retail centres and even in our C.B.D’s

With a very few exceptions (the Spring flower show in David Jones’ flagship store in Sydney for example) everything that gave our retail spaces a ‘feeling’ has been stripped away.

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