Website Copywriting
Engaging website copywriting is essential if you want your web pages to rank and deliver the results you are seeking.
Even if your website looks spectacular, if the website copywriting is not right, it is unlikely to translate to customers making a purchase or walking through the door.
The investment you have made will be wasted! You're beautiful, carefully crafted, pages will be condemned to oblivion!
The 3 Critical Functions of Website Copywriting
Website copywriting has three critical functions. it needs to:
Help Search Engines understand and index the page
Quickly engage visitors who land on your web page
To motivate visitors to take action
Website Copywriting - All Natural No Games
Website copywriting is not about playing games, or trying to fool the Search Engines (if you try that, you will be penalised) - but rather communicating your message in a compelling way.
It is about using natural language aligned to your brand, then structuring the copy to help the Search understand what the page is about.
The Huge Cost of Poor Website Copy!
If your website doesn’t rank; if it doesn’t grab a visitors attention, they will soon become someone else’s customer!
Increasingly your customers are undertaking research and buying on the web.
Even if the sale transaction is offline, your online presence is a critical part of the customer engagement process.
Poor, or boring website copy, will soon see you left behind, wondering despite all your efforts and investment, how this occurred!
How the Website Copywriting Process Works
When I am engaged to write website copy I take the time to:
Review your current online presence and the copy you are using
Understand your brand, value proposition, the language and tone you are seeking
Clarify the keywords or phrases you are looking to target on the pages concerned
Define the "power words" appropriate to your brand and/or the intent of the page
Understand what action you are wanting visitors to a page to take (get in touch, make an enquiry, make a purchase)
Take the First Step to a Stronger Online Presence
If phrases such as ‘Website Copy’, ‘Search Engine Optimisation’, ‘Sentence Structure’ make your eyes glaze over and reaching for a stiff drink - I can help!
If you would like to learn more about the website and other copywriting services I provide, give me a call or email me here
Graeme Hall
Website Copywriting