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Christmas strategy

The Business of Christmas

The Business of Christmas

As a child I remember being taken into the city to “see the lights” of Christmas. I remember the enchantment of the animated Christmas windows at Boans Department store.

We drove the family car into the city, parked then got out and walked the streets of Perth. As a family. Imagine that!

Imagine that entire families would not only choose the central city as their preferred destination for such activity, but that they would actually get out of their cars to take in the wonder of it all!

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